What's the best imprint size?

What’s the Best Logo Size for a T-Shirt?

There’s really no one-size-fits-all answer when it comes to the best imprint size for a logo on a shirt. It depends on the look you’re going for, your brand, and who’s wearing it. Some people like bold, oversized graphics. Others prefer something more understated. It really comes down to taste. Still, there are a few things worth considering when you're deciding how big (or small) to go.

Check out all the different logo sizes on these tees… what’s your favorite? I personally prefer the smaller branding but that’s just me!

1. Breathability Matters

Think about how much of the shirt the design is covering. A 12” x 12” print with no negative space, meaning no gaps where the shirt fabric shows through which can feel heavy. The ink essentially blocks airflow, which makes the shirt less breathable. That can get hot, uncomfortable, and at times even sweaty… especially in the sun or during outdoor events.

2. Balance and Placement

A logo that’s too big can overwhelm the shirt. One that’s too small might not stand out enough. Somewhere in the middle often works best, especially if the shirt is meant to be worn casually or as a uniform. For chest logos, 3" to 4" wide is pretty standard. Full front or back prints usually fall around 9" to 12", depending on the shirt size, art, and demographic. Or you can do a more subtle back collar imprint instead of a big back logo.

3. What Fits Your Brand?

If your brand is loud and bold, a large front colorful graphic might be the right call. If you're aiming for a more minimalist fashion-forward vibe a one color, smaller or off-center logo placement can give that subtle, refined look.

4. Shirt Size Matters Too

Keep in mind that what looks good on a small shirt might look a bit off on a 2XL. If you’re printing across a wide range of sizes, you might want to consider finding a happy medium that looks balanced across the board on all sizes. Keep in mind the more tees we print with the same sized logo the more cost effective the tees will end up being. That being said, we’d also done small 5” logo smack dab in the middle on the front of tees that look awesome too, especially when you’re laying with a flannel. Again, it really just depends on the look you’re going for and how in your face and loud you want the branding to be.

Final Thoughts

There’s no rulebook here. Just a few guidelines to help you make a decision that feels right for your brand and your audience. Whether your custom tees are for a corporate event, a merch drop, or employee uniform… about comfort, visibility, and how the design fits the overall vibe. It all comes down to what’s right for YOUR needs and YOUR brand. If you need custom employee uniforms for your landscaping company doing a long sleeve tee that has sun protection and is high visibility may be a good fit. But that doesn’t necessarily mean that same solution would be the best fit for a CrossFit Gym that is selling tees on a retail level. If you’re planning on selling custom apparel on a retail level at your business we always recommend taking the time to look around at your customers clothing and hats while they are visiting your establishment. If you're not sure, we’re happy to help you find the right balance.

Want help customizing your next shirt order? Hit us up today!